“Sponsor Content” consists of: (i) all paid-for content created by the RED Atlas Inc. (“RED Atlas”) custom content team (“RED Atlas Custom Content”) in collaboration with advertisers, and served by or appears in any RED Atlas medium and (ii) paid-for content supplied by advertisers that is served by or appears in any RED Atlas medium. The foregoing categories include any paid-for content purchased under the AAAA/IAB Standard Terms and Conditions.
In addition to the general advertising guidelines established by RED Atlas, the standards listed below apply to Sponsor Content.
All Sponsor Content, regardless of platform, will comply with RED Atlas’s guiding principles: